State of gifting in2020The year that keeps on giving
We have conducted a short survey to see how this year's context impacted your attitudes to gift giving and receiving. Here's what you told us…
It's not the year for celebration
I've got too much else on my mind
I don't need the gifts because I won’t see my family
I'm not able to visit shops
I have to focus on saving money and spending less this year
We're spending time together online
Virtual hangouts with family and friends is the current norm for spending time together and helping us stay connected…
47%via Zoom, Whatsapp
54%via phone
37%pay a visit
We're spending time together…
and shopping online, too
83%of you have ordered gifts for loved ones, with…
63%of you doing so at least a month early…
Is this about being organised?
Or are there other factors at play?
You said you are…
unsure about delivery times
worried about visiting stores
want to get something special to make up for lost time
What types of gifts did you choose?
Physical experiences don't seem to be as popular as previous years.
70%opting for physical gifts, also known as things.
9%of you opting for giving a gift of experiences.
What about the good old gift voucher?
Whilst the gift voucher is not on the top of everybody's gift giving list, it's still very much in the picture.
38%
bought a voucher
Pros
Cons
“It doesn't feel personal enough”
Convenient for teens and grand kids when it's hard to choose the right present for them
“Perception that they will expire, or not get used”
You gave a lot of support to independent retailers this year.
60%of you plan to shop around to find the right gift, whilst only…
30%of you plan on turning to Amazon.
There were some honorable mentions for some highstreet stores and local businesses… Asos, Etsy, Ebay, Waterstone, Hotel Chocolate, John Lewis, Not On The High Street.
Some of you are still hoping to visit local shops
50%of you planning on doing your gift shopping online…
40%of you think nothing quite beats the high street for gift hunting…
So what is the biggest contributing factor when it comes to picking the perfect gift?
85%
Gift suitability is the contributing factor 85% of you picked when it comes to picking a gift.
What a thoughtful bunch!
Other mentions include12% price3% delivery options
Speaking of delivery, we asked you...
Is there anything that frustrates you in the process of gift selection?
52%
Over half of you are frustrated by expensive delivery charges.
34%
The faff of needing to register when purchasing a gift frustrated over one third of you.
29%
Whilst nearly 30% of you are frustrated by slow deliveries.
Your dream online gift shop has...
But wait!
What if that perfect gift is out of stock?
Well, it looks like the majority of you don't give up that easily, and will shop around to get that perfect gift. With nearly 80% of you looking elsewhere…
Now then!
With all those gifts picked and paid for, how are they being distributed?
What was heartwarming to us isthat for so many of you, it was giving, not receiving that was important to you…
31%prefer receiving gifts
69%prefer giving gifts